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When I’m not writing my new novel, I’m writing other things. Mostly post-it notes or reminders, but in between those I’ve written the odd non-fiction article. You can see my journalism here.
Recently I contributed to two non-fiction books on book marketing for authors. One was by the inimitable Jane Wenham Jones called Wannabe a Writer we’ve heard of?
And another by the lovely Emma Murray and Charlie Wilson, called ‘How to Succeed as a Freelancer in Publishing’ (link below). In both of them I talk about my ‘Step on it Cupid’ book trailer and viral marketing for authors. Both these books were published in October 2010. You can read a bit of the second one here.
Back in August 2007, I wrote an article about David Lodge, a wonderful author who has been a huge inspiration to me ever since I first met him at a book event at Birmingham about 8 years ago. The article was published in a non-fiction anthology called Common Ground: Around Britain in 30 Writers, published by CYAN books. It was a collaborative effort between the members of a writers group called 26. My chapter is called "Your Time Starts Now: Examining what's real in David Lodge's Birmingham", and you can read it here, if you like.
There are lots of other wonderful chapters in the book about Julian Barnes, Paul 'Shameless' Abbott, and all sorts. It's a great read and a lovely way to explore this big island of ours from the comfort of your armchair/hammock/beanbag.
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After my three-years working at Random House, I'm still really interested in book marketing, and how authors can come up with creative ways to get their books noticed. So in my spare time I write articles on this subject, and gave a short presentation at the London Book Fair 2007. Oh, and this article on viral marketing was published in The Bookseller.
Back in 2008, I wrote some ads formy second novel, Lost for Words, and entered them into London’s Underground Writer competition to win a free ad campaign. Joyfully, the long-copy ads were shortlisted out of hundreds of entries, and displayed in an exhibition on Pall Mall. You can see the shortlisted ads here (just scroll down to my name), and the other campaign I entered here.
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As part of the 2007 London Design Festival, '26 Posters' set a challenge to twenty-six pairs of writers and designers. I worked with a very talented designer at Lambie Nairn to create a six-word poster that reflected the lovely Tottenham Court Road and its environs. The result was 5 different short stories all about the butterfly effect... They were displayed on billboards and phoneboxes in September ‘07.
See mine and Dave Stockfis' poster campaign here.
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